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BeneTrac Announces Integration with Trustnode to Help Broker Distributors and HR Clients Better Educate Employees About Value of Benefits

San Diego, CA, May 23, 2011 -- BeneTrac, a Paychex company and provider of powerful, web-based electronic enrollment and employee benefits administration software, today announced its integration with Trustnode to better help brokers more fully support HR clients with a robust benefits offering. The affordable, integrated technology from BeneTrac and Trustnode helps brokers better inform HR clients and their employees about why specific products are being offered and the benefits that can be obtained from enrolling in them. Employees can click on identifiable cartoon characters, The Potters and Friends™, to get information on benefits options in BeneTrac's online portal.

Insurance carriers and agents, benefits brokers, and employers can quickly and easily provide employees with a personalized online experience that more effectively engages them in the benefits enrollment process with the integrated technology. Participants can interact with Harvey Keck™ and others from the Potters and Friends cast to learn about the value of their benefits package, the different benefits options, and the enrollment process. The characters can help address the myriad of reasons why specific group core and voluntary products are important.

"Today, employees are having more of a say in the types of benefits that they and their companies are adopting. As more and more companies move to voluntary benefits and consumer-driven options, it is becoming increasingly important for employees to have access to information and tools that allow them to make informed decisions. With The Potters and Friends, BeneTrac makes learning about benefits fun and gives brokers and their HR clients an interactive, third-party resource to assist employees in making more informed decisions on their own time," said Art Brooks, vice president of business development with BeneTrac.

Brokers can more effectively partner with HR to help them deliver benefits products and educate employees on offerings in a manner that does not disrupt work and provides greater employee knowledge and satisfaction. Additionally, the integrated software:

• Makes enrollment entertaining and fun. Cartoon characters simplify concepts to make benefits easier to understand (Research by Google and Double Click indicates users are four to seven times more likely to respond to dynamic audio/visual content versus static text or graphics.)
• Offers employees a chance to learn about specific benefit options and get customized help with decisions
• Is available 24/7 to assist HR and employees with benefits questions
• Can be used in place of, or along with worksite enrollers, to educate employees through a third-party resource on their own time
• Helps carriers deliver their messages and meet their obligations in making sure employees understand benefits options
• Can help increase enrollment for those benefits plans and options that require a minimum number of participants, or that offer discounts for a greater number of enrollments
• Can be customized to the employee's demographic, for larger groups, with male and female characters addressing relevant lifestyle and age-related issues of the employee benefits education through The Potters and Friends characters
• Information provided by the characters can also be further customized with exact details of the carrier's specific benefits plan to help employees make decisions

The cost of using The Potters and Friends platform can be paid for by the broker as a value add, the HR client, or the carrier. A reasonable monthly fee is determined by group size and configuration. There is no installation fee, and product modules are "ready to deploy."

HR professionals interested in implementing BeneTrac technology with the Trustnode feature should talk with their broker. Brokers interested in using the technology should call (866) 645-4342, extension 5854 or visit www.BeneTrac.com

About BeneTrac
BeneTrac, a Paychex company, is a provider of powerful, web-based electronic enrollment and employee benefits administration software. The company's online benefits management technology enables employers and human resources professionals to eliminate paperwork and automate management of their complete benefits packages through a single, customized portal. BeneTrac's one-stop-shop platform for automatically adding, updating and managing information, and exchanging data with providers, capitalizes on relationships with more than 400 carriers. The technology offers a robust, affordable, user-friendly system that simplifies benefits administration.

For more information, please visit www.benetrac.com.

About Trustnode
Trustnode is the creator of an online, interactive benefits education and enrollment platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters linked to an insurance knowledgebase. The Trustnode platform enables insurance carriers and agents, benefits brokers, and employers to quickly and easily provide a personalized online experience that more effectively engages employees in the benefits enrollment process. Additional information is available at http://www.Trustnode.com.